Natasha Jen was born in Taipei, Taiwan and studied graphic design at the School of Visual Arts in New York City, where she received her BFA with Honors in 2002. She has worked at Base Design as a senior designer on fashion and brand identity projects, at 2×4, Inc. as an art director leading large-scale branding, exhibition, environmental and editorial projects, and at Stone Yamashita Partners as creative director. In July 2010, she established her own studio, Njenworks. She joined Pentagram’s New York office as partner in April 2012. Natasha’s practice has been notable for crossing media genres, drawing on references from a diverse range of cultural, historical, aesthetic, and technological sources. Her work encompasses brand identities, environmental design, multi-scale exhibitions, signage systems, print, motion and interactive graphics, created in collaborations with universities and professional organizations, museums and galleries, and retail and fashion brands. Her clients have included Nike, Harvard Art Museums, Guggenheim Museum/Foundation, OMA, REX, Wexner Center for the Arts, Kate Spade, Target, Puma, Kiki de Montparnasse, SoHo/Tribeca Grand Hotels, AIGA, MIT Architecture, Vitra, NYU Kids at Langone, the Slought Foundation, Tess Giberson, AIA New Practices Committee, Chanel, Nuit Blanche New York, and Prism. She has earned a variety of awards and appeared in a number of publications, including Print Magazine, Creative Review, Metropolis, Dwell, Flaunt, Design Bureau, China Art and Design, Soda Magazine and Rosebud. She was one of the winners of Art Directors Club Young Guns 4 and served as a judge for the competition in 2007 and 2011. She has been a guest critic at the Yale University School of Art.
Natasha Jen
New York
News
Natasha Jen Shares Her Happiest Project With Creative Review
Press — Oct 03, 2019
Natasha Jen Interviewed on M.M. LaFleur's The M Dash
Press — Jun 21, 2019
Natasha Jen Interviewed on Into the Gloss
Press — Jun 06, 2019
Natasha Jen Interviewed by Harper's Bazaar Malaysia
Press — May 28, 2019
Natasha Jen Discusses the State of Women in Graphic Design on It's Nice That
Press — Mar 08, 2019
Natasha Jen and Other Design Leaders Predict Design Trends of 2019
Press — Dec 19, 2018
Videos
Design Thinking is Bullshit
Jun, 2017